Assignment 3- Part One

Here is a shot-by-shot analysis of a popular commercial for condoms. In this commercial, we see a parent who brings his son to the grocery store. His son has a tantrum when he is not allowed to have candy. This leads to the advertisement's point, which is that we should use condoms to prevent even having the children who would cause this embarrassment for the father. 

Shot Number	Shot Type	Purpose of shot
	long  shot/establishing shot	establishes the setting, which is familiar to a wide audience
2	P.O.V shot	shows the little boy looking at his father. Also shows how the little boy knows he is doing something wrong by putting the candy into the cart without asking, but that he is doing it anyways. This tells us that the boy thinks he can manipulate his father. It then shows the father taking the candy out of the cart, and the boy's reaction, which is negative (he crosses his arms defiantly).
3	P.O.V shot	child watches as dad puts something else into the cart (not the candy) and then begins to scream
4	reaction shot	dad reacts to child's screaming by breathing exasperatedly out of his mouth
5	P.O.V shot	boy begins to scream "I want the sweets"
6	P.O.V shot	boy begins to shake cart and scream more intensely
7	reaction shot	. This shows us how embarassing this is for the father.
8	P.O.V shot	dad watches as boy runs around throwing things off of the shelves.
9	medium shot	boy continues to rip things off of shelves as another shopper walks up an then backs away. This, again, shows how publicly humiliating this is for the father.
10	reaction shot	dad attempts to pick things up. At this point, we know how helpless he is.
11	P.O.V shot	boy begins to scream while laying on his back in the store and kicking. We realize that this child has crossed over to the "dark side", where only a bold, exhausting parenting manuver will bring him back to normal.
12	reaction shot	Dad inhales and wonders what to do as the words "use condoms" come across the screen.